Search Engine Optimization
How to Make Your Website Attractive to Search Engine Spiders
Once you have your website up and running, your main objective must be to have search engines find the content on your pages so that individuals can look at the pages. Before any of this can happen, the search engines have to trawl the World Wide Web and then when they find your pages, they need to be indexed in order for them to be produced when people undertake searches. If your website pages have not been put together in the best possible way to make them search engine friendly, then all the money you have spent on advertising campaigns and marketing will be wasted.
When a website is designed, it is necessary to put it together in such a way that visitor experience is borne in mind, with the site being user friendly. If too much emphasis it placed upon search engine friendliness though, then a poor visitor experience will be the result, so a balance has to be struck between the two. Concentrating too much on SEO will have a detrimental impact on the conversion rates for your site.
Turning to the design facets of search engine optimization, your pages need to be in HTML text format in order for the search engines to be able to index them. If images, flash files or any other non-text content are featured on the pages of the site, then such items will not be visible to search engine spiders, so they have to be indexed within the content. Therefore, when using images it is important to include written transcripts or alt attributes so that the search engines can pick them up properly.
As far as the pages are concerned, use a link structure within the site so that they are easy for the search engines to crawl. If you have a link structure that is capable of being crawled by using internal links on every page, or a site map, then the pages will be discovered and then indexed.
The use of keywords in the content is important as search engines try to give site visitors the most appropriate information based on the search terms they used. Furthermore, when spiders index your web pages, they will do it in accordance with the main keywords they are able to detect and will then rank these in the search results. In these circumstances, if you want the search spiders to be able to index your pages accurately, the primary keywords you have selected need to be showing within the content. The utilization of efficient keyword optimization is crucial, so you should Endeavour to use your main keywords at least three times on each page. The use of underlining and bolding for the keywords will mean that the search spiders will attach more importance to them. Try to use your main keywords at least once within your page title and if possible, near to the start of the page. If you can manage it, then try to use your main keyword in the URL of your website because this will help the search spiders to correctly index your pages in search results.
Do not make use of duplicate content because if what you have on your pages is the same or even very similar to what is shown on other websites, then your site will be penalized. Normally, search engines will not show duplicate content, showing the original instead.
To summaries, your web pages need to be built using interesting and informative content to satisfy your web traffic, but also bearing in mind that your site needs to be indexed by search engines.
For any company wishing to maximize on having their site optimized for search engines, a professionally designed website is a must. Search and discover a professional affordable website design company who are able to produce reasonably cheap web design ensuring that you have a stunning website driving visitors to your door.
Top 5 Methods to Create Backlines Quickly
Many bloggers struggle to know how to create back links to their blogs to boost their search engine rankings. Some bloggers make this appear to be easy for them. Most, however, do not ever succeed, despite the fact that they try quite hard to generate the much-needed links. So, what's the main difference here? What are the differences which mean that a few will succeed while others fail? Which are the secrets to finding yourself in the group that will likely enjoy success?
Success depends on getting a good plan together to build quality back links. When you have a plan, knowing how you will get these inbound links, it is not difficult. So, are you truly serious about learning how to create back links to your blog? Then you will want to educate yourself about which methods are effective and why they will be important, first.
Here are 5 steps to consider to greatly enhancing your likelihood of succeeding at creating killer backlinks that will bring you a flood of traffic from the search engines:
1. Write and Submit Articles. Most people write articles, not just to provide information, but solely to create backlinks to their website! Now the first place you should submit your article to is EzineArticles. This is the most authoritative article directory that the search engines love. After your article is approved and live, you can submit your article to other article directories. These are sites that Google and other search engines consider authoritative. Getting a backlinks from one or more of these sites is like receiving a "vote" from each of them. The more "votes" or links pointing to your site from such authoritative sites, the more important and relevant your web page will appear, increasing your chances of landing on the first page of search results for your desired keywords.
2. Use Social Media. This really is important since social media sites like Facebook and Twitter are also highly favored by search engines. Sharing your blog post links on these sites create additional backlinks from these authority sites. Post your content in as many Facebook groups as possible without getting banned by Facebook as soon as it is published to create these backlinks before your web page gets indexed by the search engines. Additionally, since a lot of people hang around on social media sites these days, sharing your blog posts in several groups will get a lot of eyeballs looking at your content.
3. Comment On Others' Blogs. Here's the reason for this, if the blog you comment on is a "Do Follow" site that will link back to your blog, search engine robots will follow your link back to your site, creating a backlink. Another reason why it is a good idea is that by stating something invaluable and insightful in the comments section of some high ranking blogs, you will start getting the attention of a lot of people and drive more traffic to your blog.
4. Leave Track backs and Ping backs on Authoritative Blogs and Allow Trackbacks/Ping backs on Your Own Blog. When used properly, trackbacks and pingbacks are an excellent way to build links and traffic to your blog. It is similar to "status tagging" on Facebook in that you can "mention" another website on your post and when you publish your post, the other website will be notified of your inclusion. Hopefully, by "paying it forward" on other blogs, it will encourage blog owners to return the favor and provide each other a two-way link. One more reason? They are great ways to build relationships with other bloggers.
5. Join a Tribe. This is a fast way to spread your content everywhere with the help of many and to generate TONS of backlinks quickly when tribe members share/like/vote on your posts on social bookmaking sites and high traffic sites like Better Networker. Tribe members also syndicate your content for you among their readers and increase traffic to your blog as a result.
For the very best results in creating backlinks to your blog and increasing your chances of landing on the first page of Google, start implementing the five tips above. Disregarding them will set you up for substandard results. Significantly poorer results than might be yours if you capitalize on the suggestions spelled out above to create backlinks fast.
